Mar del Plata’s iconic gastronomic emblem is set to take center stage in a historic event that promises to transcend borders. This is none other than La Noche de los Alfajores, a massive gathering scheduled for Friday, November 13, and Saturday, November 14. During this event, brands from across the region will offer tastings, discounts of up to 50%, and exclusive launches.
The major innovation in this edition is its first direct international expansion into the Uruguayan market, solidifying the profile of local recipes along the Río de la Plata.
What to Expect During La Noche de los Alfajores, with the Presence of Marplatenses
The local tradition holds a central place in the evolution of this iconic treat, having transformed classic gift boxes into the ultimate coastal vacation souvenir. This celebration will highlight the involvement of artisanal producers born in the heart of the port, such as a local family business. This enterprise gained fame for crafting giant units nearly double the average weight, without additives or synthetic preservatives, representing the Marplatense spirit.
Marplatense Alfajores, Always in Vogue
This renowned local brand carries a charming anecdote that reflects the identity of homemade productions. The name originated in 2017 when the founders molded their first chocolates and impressive fillings by hand without resorting to industrial molds. Upon observing the irregular shapes of the tops, the family patriarch exclaimed an Italian expression that baptized the confections as “mal hechos“, a label that would eventually win over visiting audiences.
What began as a domestic preparation intended for sharing at social gatherings quickly escalated into a commercial phenomenon, with sales surpassing a thousand units daily.
Event authorities have confirmed that registration will remain open for chocolatiers, specialty shops, cafes, and e-commerce platforms in the area. As the start date approaches, a final list of all participating locations will be published so the public can plan their shopping routes.
Team V.DIR-EM-UAE
